Established in 2016,

JISULIFE is a solution provider pivoted on creative

and sustainable gadgets for personal space.


Aiming at improving air circulation around every consumer indoor-outdoor, we have created kinds of portable electronic products suiting every scene daily.


In the past 9 years, we focused on technical innovation and design iteration for portable fans. Benefitting from this, we have gained over 30 million customers globally by taking the lead in portable fans retail sales on Amazon, Shopee, and Lazada.

OUR HISTORY

2016-2017

  • Formally established in 2016, JISULIFE brand has successfully created two industry bestsellers with research and innovation as its core competitive strengths - Nut Speaker and Dolphin Patting Lamp.
  • Multiple products ignite the market. In November 2017, JISULIFE Design's popular cat ear fill light for online celebrities achieved the top position in the category sales ranking.
  • In August 2017, JISULIFE created the first humidifier in the shape of a milk bottle, with a total shipment of 510,000 units.

2018-2019

  • 2018: Brand's overseas expansion strategy established. July 2018: JISULIFE began entering the markets of South Korea, Japan, Europe, and America. By the end of 2018, JISULIFE had brought a new quality lifestyle experience to over 100,000 users in more than 20 countries worldwide.
  • In 2019, the brand won various honors both domestically and internationally.
  • In September 2019, JISULIFE made appearances at the WEDC World Eco-design Congress and the 100% Design exhibition in the UK.

2020-2021

  • The multi-channel sales of the brand reached a new high. In February 2020, the emerging brand "JISULIFE" won five iF Design Awards in Germany. In December 2020, JISULIFE was awarded the TB "Most Youthful Brand of the Year" award.
  • Expanding services to over 15 million users across all categories and channels. As of September 2021, there are over 5,000 offline stores with cooperation from more than 100 brands. In April 2021, "JISU Intelligent Water Dispenser" won the prestigious German iF Design Award. 

2022

  • Several small fan experts and leaders, USB small fan global sales ranked first (according to the research by Shanghai Euromonitor International in December 2022).
  • In early 2022, JISULIFE was honored as a high-tech enterprise in Shenzhen. In April 2022, JISULIFE was awarded the M Arward Annual Business Dark Horse Award.
  • From April to August 2022, JISULIFE ranked first in the Amazon USB fan category brand. By the end of 2022, there were 6,000 offline stores and over 300 brand collaborations.

2023

  • JISULIFE maintained its position as the global leader in USB fan sales for two consecutive years. 
  • The brand expanded its ambassador strategy, signing Chinese actress Li Yitong as the first JISULIFE ambassador for the China region, helping the brand’s youth-oriented image. The brand further increased its global presence and consumer recognition.
  • The brand's products won additional German iF Design Awards, underscoring JISULIFE’s continued leadership in design excellence.


2024

  • JISULIFE's brand awareness soared, serving over 30 million users. The brand successfully participated in the prestigious Electric Daisy Carnival (EDC) in the United States, showcasing its products as a case study. 
  • The brand also signed Southeast Asian ambassador Billkin to enhance its presence in the region. Additionally, multiple JISULIFE products won the 2024 Red Dot Award for Outstanding Design, demonstrating the brand’s continued excellence in global design.